March Potlight – Jayne

From more than 150 fine Portland dispensaries, Weed Aficionado Magazine tapped Jayne to tell us how it stands out from the crowd. Jayne, located at 2145 N.E. Martin Luther King Jr. Blvd., is open from 10 a.m. to 9:45 p.m. daily. Aaron Heisler explains how Jayne plays a vital role, not just in the cannabis community, but the wider community of Oregon.

WAM: When did your doors open for business?

JAYNE: November 2015

WAM: Do you service both recreational and medical users?

JAYNE: Yes we do!

WAM: What is the biggest draw at your location?

JAYNE: Our atmosphere and customer-centric approach are the things that keep people coming back to Jayne. Whether it is your first time coming into a dispensary, or you are a veteran, we have a great collection of products and staff that can meet everyone’s cannabis needs.

WAM: What is the reason behind your business’ success?

JAYNE: On the most basic level, we have great products, a comfortable atmosphere and strive to provide great customer service. The best thing we have going for us, though, is our community. We have an absolutely amazing group of customers who not only have welcomed us into their communities; they also have helped us give back! Whether it is a food drive, clothing drive or our featured Local Cause Strain, our customers have helped us give back thousands of dollars to our community! Jayne would not be what it is today without our amazing customers! Also, being less than five minutes away from Wonder Ballroom, Moda Center and the Oregon Convention Center doesn’t hurt our cause.

WAM: What inspired your passion for this industry?

JAYNE: That’s a simple one, cannabis! It has had a very positive impact on the lives of all of us at Jayne. It’s incredibly rewarding to know that we have a chance to help others explore the many different ways cannabis can fit into their lives each and every day.

WAM: What is your favorite part of the job?

JAYNE: I have two favorite parts. The first is helping someone who has never experimented with cannabis before. Whether I’m talking them through some options for exploring pain relief with topicals or introducing them to the plethora of CBD products we feature, helping someone feel comfortable while learning about the world of cannabis is awesome! My second favorite part is getting to see the smile on a person’s face when they come back into the shop after finding the perfect cannabis product. There’s nothing better than knowing that you were able to successfully help someone find a cannabis product that brings something positive to their life.

WAM: What’s new for your business in 2018?

JAYNE: While 2017 was a year of learning for Jayne (and the cannabis industry as a whole), 2018 is going to be of year of perfecting. We have developed great relationships with some of Oregon’s best cannabis brands and will continue to search for the best products to bring to our customers, at the best prices possible. We also are very excited for First Fridays at Jayne! On the first Friday of every month, we will be holding an in-store event featuring our Local Cause Strain for the month, great deals from some of our favorite vendors who will be on site and free food from some of our favorite restaurants and food trucks in Portland! If you haven’t been in to check us out, First Fridays are an excellent time to see what Jayne is all about!

WAM: What do think customers will demand more of in the future?

JAYNE: As the cannabis industry in Oregon has been developing over the past two years, two things that we have seen our customers appreciate have been product options and consistency. Everyone is very unique when it comes to the effects that a particular cannabis product will have. The ever-expanding product options have offered our customers more and more opportunities to find the cannabis product just right for them! Once they find that product, there is nothing worse than coming in and finding out they can’t get that same product. Whether it is a production issue or a supply-chain issue, customers have been and will continue to gravitate toward products that are consistent.

WAM: What are the biggest challenges that cannabis business owners face in the industry?

JAYNE: I think the biggest challenge in the industry at the moment is standing out among all the amazing cannabis options that Oregon has produced. From the dispensary side, the city of Portland has over 150 different dispensaries. Bringing something unique to the table, so customers choose us over the dozen other dispensaries they are bound to pass by in an average Portland day, has been a fun challenge to take on! On a national level, not having access to the same tax regulations and banking systems as other industries is a huge challenge. This is something that may not be on the top of cannabis consumers’ minds. While it’s awesome that we can all go into dispensaries to explore different cannabis products legally, it can be easy to forget that not everyone in this country (or world for that matter) is as lucky. It is our responsibility as a cannabis community to remember our role as advocates, as well as consumers!

WAM: As the cannabis industry grows and improves, what developments are you most looking forward to in the future?

JAYNE: Thoughtful and responsible public consumption. If you don’t own your own house in Oregon there are very few options available when it comes to places where you can legally consume cannabis products. The development of cannabis lounges, festivals and educational classes where people can safely, responsibly and respectfully consume cannabis products will be a boon to both local renters and tourists alike. Until that time, it is on us as a cannabis community to continue to put our best food forward by helping to guide others on the safest and best ways to explore cannabis.